Are fashion trucks the next foods trucks? When we started The Fashion Mobile we weren’t thinking about that at all. We were just thinking a fashion truck would be a great way to open a store without a traditional brick and mortar space. But as more and more people have found out about this emerging trend, selling fashion instead of food, it got me thinking.
I mean, a couple of years ago food trucks were just starting to get really popular. There were some that did well but there just wasn’t that many of them. Then all of a sudden things just took off! Food trucks were popping up all over the place. Everything from fish tacos, pulled pork sandwiches and cupcakes to wood fired pizzas and gourmet burgers.
The growth rate must be huge in that industry and for good reason. If you want to start a food sale business it has to be a heck of a lot cheaper to do it in a truck than to actually open a restaurant. I’ve read that it takes anywhere from $50,000 to $100,000 to open a food truck compared to $500,000 and more for an actual restaurant space. So are fashion trucks on that same path? I think so. Here’s why.
Why More People May Choose to Open Fashion Trucks
Cost. I think that the number one reason will be the cost. Realistically you can start a mobile store for about $20,000 or less. If you do a lot of the work you can save even more. There is absolutely no way that you could open a retail store for that amount when you figure in the long term lease, utilities and build outs. Plus, you are probably going to have employees to hire as you can’t work there every single second its open. That really gets expensive.
Choice. Another reason is the freedom to choose what you will be able to sell in it. As the owner you can sell whatever you want at whatever price you want to. Wanna have a sale? You can do that. Wanna sell homemade jewelry or vintage dresses? You can do that too. Wanna sell only items made in the USA? Go right ahead. No one can prevent you from having the type of store you want to have. It will be totally up to you.
Limited hours. With a fashion truck you can choose your hours and spend them at events, shows and outings that you know people will be at and are shopping. The battle of finding customers and getting them to come into your store is greatly reduced when you’re at a place where people are already shopping. Or if you offer the option of appearing at home parties your customers are already there when you show up.
There are some downsides. Maintaining a vehicle, bad weather, zoning and licensing laws and the newness of it. But I would argue that the positives outweigh the negatives and that anyone who is interested in opening a retail store seriously give this option a look. Fashion trucks are catching on fast and my be the next big thing.