The Many Shades of Turquoise

Shades of TurquoiseStarting The Fashion Mobile, like any business, involves many decisions and choices. What truck do we buy? What merchandise are we selling? What’s our logo going to look like? What’s the interior of the truck look like? Where are we taking the truck? On and on and on…

I have to say one of the biggest decisions of starting this business is the COLOR of the truck! At first I was thinking pink and black but I used to own a store, Doozie Chic Boutique, and my colors were pink and black. I thought I needed a change but still wanted it to be girly, fun and bright. When the truck is driving down the road I want it to turn heads and have people asking “who or what is that”?

So we settled on TURQUOISE. When I say “we” I mean my husband and I. We are partners in The Fashion Mobile. He handles the business side and I handle the fashion and overall look of the company. Well I have to say, making business decisions with your spouse can be challenging! His idea of turquoise and my idea of turquoise are different. Adding to the issue is the number of choices. I never knew there were so many shades of turquoise…..hundreds! Some look green, some look blue; some bright, some dull. Oh the decisions.

We settled with a color and our designer did a mock up for us and it looked great. So we brought The Fashion Mobile in to get painted the other day and looked at the many shades of Turquoise and none of them matched the PMS color from our graphic designer! It turns out that paint colors don’t match up with PMS colors. They are completely different codes (someone needs to change this!)…so I picked a new color. Now for the past 2 days we are second guessing the color; looking online and through paint samples. We are even thinking we might need to go back and look at the painters’ samples again. Ugh! Who knew this would be such a dilemma? Just pick a damn color and let’s be done with it!!!

Well whatever the color of the truck is when we pick it up, I will like it and if I don’t like it, I will fake that I like it because the paint job costs more than the truck so we will be stuck with it! What’s important is that the contents are good!!

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