The Many Shades of Turquoise

Shades of TurquoiseStarting The Fashion Mobile, like any business, involves many decisions and choices. What truck do we buy? What merchandise are we selling? What’s our logo going to look like? What’s the interior of the truck look like? Where are we taking the truck? On and on and on…

I have to say one of the biggest decisions of starting this business is the COLOR of the truck! At first I was thinking pink and black but I used to own a store, Doozie Chic Boutique, and my colors were pink and black. I thought I needed a change but still wanted it to be girly, fun and bright. When the truck is driving down the road I want it to turn heads and have people asking “who or what is that”?

So we settled on TURQUOISE. When I say “we” I mean my husband and I. We are partners in The Fashion Mobile. He handles the business side and I handle the fashion and overall look of the company. Well I have to say, making business decisions with your spouse can be challenging! His idea of turquoise and my idea of turquoise are different. Adding to the issue is the number of choices. I never knew there were so many shades of turquoise…..hundreds! Some look green, some look blue; some bright, some dull. Oh the decisions.

We settled with a color and our designer did a mock up for us and it looked great. So we brought The Fashion Mobile in to get painted the other day and looked at the many shades of Turquoise and none of them matched the PMS color from our graphic designer! It turns out that paint colors don’t match up with PMS colors. They are completely different codes (someone needs to change this!)…so I picked a new color. Now for the past 2 days we are second guessing the color; looking online and through paint samples. We are even thinking we might need to go back and look at the painters’ samples again. Ugh! Who knew this would be such a dilemma? Just pick a damn color and let’s be done with it!!!

Well whatever the color of the truck is when we pick it up, I will like it and if I don’t like it, I will fake that I like it because the paint job costs more than the truck so we will be stuck with it! What’s important is that the contents are good!!

{ 13 comments… read them below or add one }

Ann norvell March 21, 2013 at 5:40 pm

I wish the truck color was the hardest…you forgot to mention attorney fees for beinga legit business and making sure you get quality clothing that is not knock off..getting clothing vendors to sell to you is another issue because you are not a brick and mortar store is also a challenge..picking the color of the truck ….easy


Teresa admin March 22, 2013 at 1:33 am

Sure picking the truck color was easy. LLC formation = $350 and easy on legal zoom. Clothing from markets (Atlanta, Vegas, NYC) direct from wholesalers = legit and easy. If you can pay them trust me, they’ll sell you the clothes. Was not an issue with one wholesaler at all. Don’t make things too hard. Good luck!


amanda April 5, 2013 at 1:06 am

Hello I was wondering how hard was it to get wholesale to sell to you being a truck? A little boutique is my goal maybe even out of a truck like yours. Any info helps thank you for your time. Awesome job.


Teresa admin April 5, 2013 at 3:29 am

Not hard at all. Just have all the correct information for your business and give them money. They like that. Good luck.


JoniseHunter September 3, 2013 at 8:35 pm

Hello, Thank you for the information… This helps out alot, I was wondering if you had any information on how to get funded for a idea like this. My cousin just opened up her mobile boutique called OutofMyKloset, and just recently I worked the L.A County fair with her. Needless to say it got running with idea. She mention Le fashion truck giving a grant for 5,000 dollars for up and coming mobile boutiques and that is great. However I am a college student on a very tight income so I can not base my company of a maybe. So I was just wondering if you have any ideas.


JoniseHunter September 3, 2013 at 8:36 pm

* “it got me running with ideas”


jude October 29, 2013 at 10:56 pm

Can you tell me what type of truck do yo use, because it looks great?


Teresa admin October 30, 2013 at 12:01 am

Chevy P30 Step Van. Think old used UPS or FedEx truck.


jude October 30, 2013 at 9:22 pm



Pam November 3, 2013 at 2:10 pm

Hi Im interested in getting a fashion truck on the road for the long winters in Florida. Im having an issue with lodging and how expensive it is , any thoughts on that?
Pam Massie


Teresa admin November 6, 2013 at 3:58 pm

Depends on a whole lot of things. Stay at free places?


Crystal January 10, 2014 at 6:58 am

Hi I think it’s amazing you guys are willing to help people wanting to get started by answering questions! It’s so hard to get info on this since there’s not too many just yet. This is kind of personal so if you don’t want to answer I understand… I just wonder what kind of profit is possible inside a truck. My dream is to have a courier but it’s so expensive to pay rent for a space and then supply it before the next months rent is due. Are you making a decent profit?


Allan Bernstein January 23, 2014 at 1:53 am

Greetings from Montreal . I have been doing pop up sales at charity events , hospitals and trunk hotel sales for a couple of years with good results .

I have been toying with investing in a fashion truck for 2 years but I have a few concerns that I hoped to get some feedback about.

In Canada you can sell on private property providing it is in a commercial zone and you have written permission from the landlord ( not the tenant ) . A pedlars permit is required from the city

I have approached quite a few commercial property owners and have flatly been
turned down .

How can I invest in a truck ( I prefer shuttle bus to step trucks ) with no place to park it? I believe allot of food trucks have similar problems .

What do u recommend ? Do you have to put a truck on the road and wing it?

My other question is how can you make enough sales operating only Spring Summer to justify the investment and risks pioneering a new industry ?

There is no question about the potential of mobile retail but to make serious money , I believe you have to be operational year round and I am talking about winter and summer . That means AC and heating motor off by a big generator .

My feeling regrettably is that it will be the big brands and retailers that will popularize this concept.




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